Our Case Study: VOO's Digital Marketing Transformation - Merging SEO and SEA for Maximum Impact
How we customized their digital strategy for a maximum impact
How they delegate SEO and SEA to experts
How we maximized their online sales.
Voo's Background
Voo Telecom is a Belgian company that provides telecommunications services, including television, internet, and phone services. It operates primarily in the French-speaking regions of Belgium. Voo offers a range of packages tailored to both residential and business customers, featuring high-speed internet connections, digital television with a variety of channels, and landline phone services.
Voo Telecom aims to deliver reliable and high-quality telecommunications solutions to its customers, competing in a market that includes other major providers like Proximus and Telenet. The company continually updates its offerings to meet the evolving needs of consumers and businesses in Belgium’s telecommunications landscape.
In an increasingly competitive telecommunications market, VOO faced the challenge of optimizing its digital marketing strategies to ensure sustainable growth and market presence.
The disjointed efforts between Search Engine Optimization (SEO) and Search Engine Advertising (SEA) teams resulted in inefficiencies and underutilized opportunities.
Our Objective with VOO
Develop and execute a cohesive digital marketing strategy that synergizes SEO and SEA efforts, maximizes budget efficiency, improves keyword performance, and enhances overall return on investment (ROI), while fostering a culture of innovation and continuous improvement.
Our Strategy :
Unified Digital Framework
Data Integration
Implemented a technology solution to consolidate data from Google Ads, Analytics, and Search Console, providing a comprehensive view of consumer behavior and campaign performance.
Collaborative Strategy Development
Instituted regular cross-functional meetings to align SEO and SEA strategies, facilitating a unified approach to keyword optimization and content creation.
Strategic Allocation and Optimization
Budget Reallocation
Adjusted the digital marketing budget based on insights derived from integrated data, prioritizing high-performing channels and keywords.
Continuous Innovation
Established an iterative process for testing and refining digital marketing tactics, ensuring adaptability to market trends and consumer behaviors
Customer-Centric Campaigns
Insight-Driven Marketing
Utilized unified data to gain deep insights into customer preferences and behaviors, tailoring campaigns to meet user needs and improve engagement.
Performance Monitoring
Employed real-time analytics to track campaign performance, enabling rapid adjustments to strategy and resource allocation.
Our Implementation:
Agile Execution, Continuous Improvement
Executed over a six-month timeline, with agile methodologies allowing for continuous testing, learning, and adjusting.
Collaborative culture enhanced
Fostered a collaborative culture between SEO and SEA teams, enhancing communication and shared objectives.
How we did it :
Landing page
Your digital storefront is your first impression on customers. We create landing pages that are both aesthetically pleasing and optimized for conversion. The result? Improved engagement and sales growth.
SEO
Increase your online visibility with our expert SEO. We work behind the scenes to make sure your site appears at the top of search results (long term), attracting more potential customers.
SEA
Effective online advertising is a key asset. Our SEA experts manage your advertising campaigns to generate quality traffic immediatly (short term) that translates into sales.
Our Results:
-
Integrated Marketing Efficiency:
Achieved a 35% improvement in marketing efficiency, significantly reducing wasted expenditure while extending reach to more relevant audiences.
Keyword Performance and Market Share:
Enhanced keyword strategy resulted in a 40% increase in search engine visibility and a 10% growth in market share.
ROI Enhancement:
Realized a 50% increase in ROI from digital marketing campaigns due to more strategic allocation of the marketing budget and improved campaign targeting.
Customer Insights:
Gained actionable insights into customer preferences and behaviors, leading to a 30% improvement in customer engagement and a 20% increase in conversion rates.
Performance reports
In addition to invoices, we'll provide you with regular performance reports so you have a clear view of the value you're getting.
Conclusion:
Spoiler… we’ve got good news !
This case study underscores the transformative impact of VOO’s digital marketing strategy, which seamlessly integrated SEO and SEA efforts to drive efficiency, enhance performance, and foster innovation.
By aligning cross-functional teams and leveraging integrated data insights, VOO achieved remarkable results, including improved marketing efficiency, enhanced keyword performance, and increased ROI.
Who are we ?
Stefania Rafaele ( SEO Expert) – Ottawa.
With over 10 years’ international experience, she is now an expert in SEO optimization and marketing strategy.
Career exclusively in B2B after a BA in digital marketing and M.Sc in innovative project management. Since then, marketing and digital marketing manager and director in the UK, Canada and Europe.
She has worked with over 70 companies worldwide.
Jérémy Ruiz (Landing Page Expert) – Brussels.
An expert in digital marketing and website optimization, both UX and digital marketing strategies.
His aim is to help you develop your projects by providing you with the knowledge and tools you need to maximize your online visibility and generate a steady stream of qualified leads.
Melissa Granger (SEA Expert) – Dubai.
Our SEA expert is a true master of online advertising and digital marketing strategies.
She has acquired unrivalled expertise in creating and managing effective search engine advertising campaigns internationally (Europe, Africa and the Middle East) for over 10 years, in 5 different languages (FR, EN, IT, ESP and RUS).
and why us?
And go from this:
To this:
Listen to them!
Viasat Connect
SAAS, Géolocalisation
“Thank you Stefania because we need your advice to know which road to take in the future.
You bring us more power.”
Girleek
Digital & Entrepreunariat
“Stéfania is the kind of person you love to work with. Always cheerful and very dynamic, when she’s on your team, SEO and marketing strategy move forward quickly and well.”
ZVerse, Inc
3D Design
“Her expertise lies in many different fields from Digital marketing to Business development and SEO, making her confident in positively fostering qualitative discussions and bring the best out of other people in the same team.”
Our promise:
Think of SEO as your faithful long-term friend, silently working behind the scenes to lift your site to the top of the search results.
On the other hand, SEA is like an instant firework, lighting up the sky in a dazzling burst of color. Together, they create marketing magic.
SEO gives you lasting credibility, while SEA catapults you instantly into the spotlight.
It’s the secret recipe for attracting massive attention while building a solid foundation for your online success!
Our process
1. Customized onboarding
Before we even start working on your project, we organize a strategic kick-off meeting. This meeting is designed to :
- Understanding your needs: We listen to your specific needs and objectives. Every business is different, and we want to ensure that our plan is perfectly aligned with your aspirations.
- Building a customized action plan: Based on our initial understanding, we develop a customized action plan that serves as a roadmap for the entire project.
- We want to be sure that each step is planned according to your priorities.
2. Collecting data
Our team then springs into action to collect crucial data.
- Analyzing your target audience: We take a deep dive into analyzing your target audience. Who are they? What are their needs and expectations? This in-depth understanding is essential to personalizing our strategies.
- Competitor analysis: We carry out a detailed analysis of your competitors, identifying their strengths and weaknesses. This step is crucial to strategically positioning you in the market.
- Performance data collection: We collect real-time and historical data to assess the current performance of your online business. This data serves as a benchmark against which future progress can be measured.
3. Experts' production
Once we have all the data in hand, our experts in SEO, SEA and website creation spring into action.
- Creative design: Our designers create engaging visual elements, from landing pages to advertisements to complete websites. Each element is designed to maximize impact.
- Technical optimization: Our SEO experts perform technical optimizations to ensure your site ranks well in search engines. Keywords, site structure and usability are the focus of our attention.
- SEA campaign management: Our SEA specialists constantly monitor and adjust your advertising campaigns. They ensure that every cent spent is used optimally to generate qualified traffic.
4. Timely delivery
We understand the importance of punctuality. Once everything is ready, we deliver.
- Launch coordination: We strategically plan and coordinate the launch of each element to maximize impact. Nothing is left to chance.
- Initial monitoring: From the moment of launch, we closely monitor initial reactions and performance to detect any immediate adjustments required.
5. Optimal sales cycle
Our commitment to continued success doesn't end with delivery. For the duration of our partnership, we :
- Real-time monitoring: We constantly monitor the performance of every campaign, website and landing page. This includes tracking conversion rates, traffic, and engagement.
- Strategic adjustments: If opportunities for improvement are identified, we make immediate adjustments. This ensures that your business stays on track for success.
And what about billing?
Transparent billing cycle.
We believe in total billing transparency. Our billing process is designed to give you peace of mind.
Clearly established conditions:
Before we start, we establish clear billing conditions, in line with our action plan. No surprises, just mutual understanding.
Payments
You pay 30% of the invoice at the beginning of the month and 70% at the end.
Compliant and transparent billing
You'll receive invoices that comply with these conditions. No hidden costs, no ambiguity.
Performance reports
In addition to invoices, we'll provide you with regular performance reports so you have a clear view of the value you're getting.
The team's
main resources :
Used to working with large corporations,
Leaders in their markets and major challengers in technical B2B sectors: Our agency has solid experience of working with large companies, which enables us to understand and meet your specific needs.
International and multilingual capability
We have a multi-lingual team of 3, who work together in 6 languages. What's more, we have an international reach (one expert lives in Ottawa, Canada, one in Europe in Brussels and the 3rd in the United Arab Emirates in Dubai), which means we can serve customers all over the world.
Team of experts with over 10 years' experience
We have a team of 3 experts, each with over 10 years' experience in their fields:
- SEO,
- SEA,
- Website design.
Technical capacity and flexibility
We have superior technical capabilities in both our expertise (seo, sea and website creation) and in specific B2B markets (industry, telecom, real estate, medical, etc.) than our competitors, and offer a more flexible and human approach to meeting your needs.
Join them:
Our Offer is called the PerfoWeb Trio and it's :
Increasing your sales
Our aim is to maximize your online sales while allowing you to delegate the management of your digital marketing to experts.
Case study and team introduction
We present case studies of past successes and highlight our team of experts in SEO, SEA and website creation.
Transparency
We provide full access to our resources, including analytical data and regular reports to track your performance.
Minimum time required for the decision-maker
You only need 2 hours a month to make key decisions - that's decision-maker time, because we take care of everything else.
International expansion if necessary
We offer international access (if you sell your service or product in different countries or languages) to our multilingual team to serve you, wherever you are.
Delivery time if we collaborate
Future steps in our collaboration
1
Onboarding (1-hour meeting)
Understand your needs, set clear objectives, plan strategy and share crucial information.
2
Production (3 to 6 weeks)
Creation of the landing page, SEO optimization and creation of the SEA campaign.
3
Sales cycle and ongoing adjustments
Monitor performance, make adjustments and optimize campaigns to maximize results
(from week 7)
+
Monthly or fortnightly reports depending on project and campaign
+
Calls, emails and follow-up
We include 2 hours of training if required, and are always at your disposal.
Do as they did:
