Our Case Study: Lexus - Agile Performance Strategy During COVID-19
How we customized their digital strategy for a maximum impact
How they delegate SEO and SEA to experts
How we maximized their online sales.
Lexus' Background
The COVID-19 pandemic presented unprecedented challenges in the automotive industry, particularly for luxury brands like Lexus. With showroom closures and prolonged car delivery times, Lexus was compelled to rethink its approach to maintain market presence and stimulate sales in these challenging conditions.
Lexus chose our digital marketing agency to tackle the challenges posed by the COVID-19 pandemic.
Through our data-driven approach and deep understanding of online consumer behaviors, we have been able to offer Lexus tailored solutions to maintain its visibility and boost sales despite the disruptions caused by the pandemic.
Our commitment to excellence in delivering digital services, creativity, and ability to adapt to ongoing challenges have made our agency the ideal partner to help Lexus successfully navigate this uncertain business landscape.
Ultimately, by quickly adapting to the new market realities, investing in digital technologies, and reinforcing its commitment to customer experience, Lexus was able to mitigate the negative effects of the pandemic on its sales and maintain its position in the luxury automotive sector.
Our Objective with Lexus
Develop and implement a robust performance strategy that would enable Lexus to effectively reach and engage potential customers, enhance brand loyalty, and drive sales during the COVID-19 pandemic, all while navigating the operational constraints of showroom closures and delayed deliveries.
Our Strategy :
Digital Transformation
Online Showrooms
Adopted virtual reality and 3D modeling to create engaging online showrooms, countering the impact of physical showroom closures.
E-Commerce Integration
Improved the online purchase process, including home delivery and digital paperwork solutions.
Targeted Marketing with a Comprehensive Media Strategy
Data-Driven Insights
Utilized performance data to tap into evolving customer preferences.
Personalized Campaigns
Launched digital marketing campaigns tailored to different customer segments, with a well-constructed media strategy addressing each stage of the sales funnel.
Customer Engagement
Virtual Test Drives
Introduced augmented reality test drives.
Online Consultations
Offered personalized consultations via online platforms.
Adaptability and Responsiveness
Flexible Financing
Presented flexible financing and leasing options in response to customers' financial uncertainties.
Health and Safety Protocols
Enforced strict health measures for all physical interactions.
Our Implementation:
Agile Data Monitoring
Executed over a six-month period, constantly monitoring and adapting based on real-time data.
Digital Technology Partnership
Partnered with digital technology experts to ensure an optimal online customer experience.
How we did it :
Landing page
Your digital storefront is your first impression on customers. We create landing pages that are both aesthetically pleasing and optimized for conversion. The result? Improved engagement and sales growth.
SEO
Increase your online visibility with our expert SEO. We work behind the scenes to make sure your site appears at the top of search results (long term), attracting more potential customers.
SEA
Effective online advertising is a key asset. Our SEA experts manage your advertising campaigns to generate quality traffic immediatly (short term) that translates into sales.
Our Results:
-
Online Engagement:
Saw a 40% increase in online traffic and a 30% rise in customer engagement.
Sales Targets Exceeded:
Surpassed sales targets by 15%, overcoming showroom
and delivery challenges.
Growth in Luxembourg:
Notched a significant 18% increase in sales in the Luxembourg market.
Conversion Rates:
Improved online-to-sales conversion rates by 25%.
Brand Awareness:
Increased brand awareness by 20%, underpinned by a focused media strategy across the sales funnel.
Media Strategy Success:
The media strategy, tailored for different funnel stages, contributed significantly to the overall success.
Performance reports
In addition to invoices, we'll provide you with regular performance reports so you have a clear view of the value you're getting.
Conclusion:
Spoiler… we’ve got good news !
Lexus’ strategic response to the COVID-19 crisis, characterized by digital innovation, targeted marketing, and customer-centric approaches, not only compensated for the operational difficulties posed by the pandemic but also propelled the brand to new heights.
This case study is a testament to the power of agility and strategic planning in navigating through challenging market conditions and emerging stronger.
Who are we ?
Stefania Rafaele ( SEO Expert) – Ottawa.
With over 10 years’ international experience, she is now an expert in SEO optimization and marketing strategy.
Career exclusively in B2B after a BA in digital marketing and M.Sc in innovative project management. Since then, marketing and digital marketing manager and director in the UK, Canada and Europe.
She has worked with over 70 companies worldwide.
Jérémy Ruiz (Landing Page Expert) – Brussels.
An expert in digital marketing and website optimization, both UX and digital marketing strategies.
His aim is to help you develop your projects by providing you with the knowledge and tools you need to maximize your online visibility and generate a steady stream of qualified leads.
Melissa Granger (SEA Expert) – Dubai.
Our SEA expert is a true master of online advertising and digital marketing strategies.
She has acquired unrivalled expertise in creating and managing effective search engine advertising campaigns internationally (Europe, Africa and the Middle East) for over 10 years, in 5 different languages (FR, EN, IT, ESP and RUS).
and why us ?
And go from this:
To this:
Listen to them!
Viasat Connect
SAAS, Géolocalisation
“Thank you Stefania because we need your advice to know which road to take in the future.
You bring us more power.”
Girleek
Digital & Entrepreunariat
“Stéfania is the kind of person you love to work with. Always cheerful and very dynamic, when she’s on your team, SEO and marketing strategy move forward quickly and well.”
ZVerse, Inc
3D Design
“Her expertise lies in many different fields from Digital marketing to Business development and SEO, making her confident in positively fostering qualitative discussions and bring the best out of other people in the same team.”
Our promise:
Think of SEO as your faithful long-term friend, silently working behind the scenes to lift your site to the top of the search results.
On the other hand, SEA is like an instant firework, lighting up the sky in a dazzling burst of color. Together, they create marketing magic.
SEO gives you lasting credibility, while SEA catapults you instantly into the spotlight.
It’s the secret recipe for attracting massive attention while building a solid foundation for your online success!
Our process
1. Customized onboarding
Before we even start working on your project, we organize a strategic kick-off meeting. This meeting is designed to :
- Understanding your needs: We listen to your specific needs and objectives. Every business is different, and we want to ensure that our plan is perfectly aligned with your aspirations.
- Building a customized action plan: Based on our initial understanding, we develop a customized action plan that serves as a roadmap for the entire project.
- We want to be sure that each step is planned according to your priorities.
2. Collecting data
Our team then springs into action to collect crucial data.
- Analyzing your target audience: We take a deep dive into analyzing your target audience. Who are they? What are their needs and expectations? This in-depth understanding is essential to personalizing our strategies.
- Competitor analysis: We carry out a detailed analysis of your competitors, identifying their strengths and weaknesses. This step is crucial to strategically positioning you in the market.
- Performance data collection: We collect real-time and historical data to assess the current performance of your online business. This data serves as a benchmark against which future progress can be measured.
3. Experts' production
Once we have all the data in hand, our experts in SEO, SEA and website creation spring into action.
- Creative design: Our designers create engaging visual elements, from landing pages to advertisements to complete websites. Each element is designed to maximize impact.
- Technical optimization: Our SEO experts perform technical optimizations to ensure your site ranks well in search engines. Keywords, site structure and usability are the focus of our attention.
- SEA campaign management: Our SEA specialists constantly monitor and adjust your advertising campaigns. They ensure that every cent spent is used optimally to generate qualified traffic.
4. Timely delivery
We understand the importance of punctuality. Once everything is ready, we deliver.
- Launch coordination: We strategically plan and coordinate the launch of each element to maximize impact. Nothing is left to chance.
- Initial monitoring: From the moment of launch, we closely monitor initial reactions and performance to detect any immediate adjustments required.
5. Optimal sales cycle
Our commitment to continued success doesn't end with delivery. For the duration of our partnership, we :
- Real-time monitoring: We constantly monitor the performance of every campaign, website and landing page. This includes tracking conversion rates, traffic, and engagement.
- Strategic adjustments: If opportunities for improvement are identified, we make immediate adjustments. This ensures that your business stays on track for success.
And what about billing?
Transparent billing cycle.
We believe in total billing transparency. Our billing process is designed to give you peace of mind.
Clearly established conditions:
Before we start, we establish clear billing conditions, in line with our action plan. No surprises, just mutual understanding.
Payments
You pay 30% of the invoice at the beginning of the month and 70% at the end.
Compliant and transparent billing
You'll receive invoices that comply with these conditions. No hidden costs, no ambiguity.
Performance reports
In addition to invoices, we'll provide you with regular performance reports so you have a clear view of the value you're getting.
The team's
main resources :
Used to working with large corporations,
Leaders in their markets and major challengers in technical B2B sectors: Our agency has solid experience of working with large companies, which enables us to understand and meet your specific needs.
International and multilingual capability
We have a multi-lingual team of 3, who work together in 6 languages. What's more, we have an international reach (one expert lives in Ottawa, Canada, one in Europe in Brussels and the 3rd in the United Arab Emirates in Dubai), which means we can serve customers all over the world.
Team of experts with over 10 years' experience
We have a team of 3 experts, each with over 10 years' experience in their fields:
- SEO,
- SEA,
- Website design.
Technical capacity and flexibility
We have superior technical capabilities in both our expertise (seo, sea and website creation) and in specific B2B markets (industry, telecom, real estate, medical, etc.) than our competitors, and offer a more flexible and human approach to meeting your needs.
Join them:
Our Offer is called the PerfoWeb Trio and it's :
Increasing your sales
Our aim is to maximize your online sales while allowing you to delegate the management of your digital marketing to experts.
Case study and team introduction
We present case studies of past successes and highlight our team of experts in SEO, SEA and website creation.
Transparency
We provide full access to our resources, including analytical data and regular reports to track your performance.
Minimum time required for the decision-maker
You only need 2 hours a month to make key decisions - that's decision-maker time, because we take care of everything else.
International expansion if necessary
We offer international access (if you sell your service or product in different countries or languages) to our multilingual team to serve you, wherever you are.
Delivery time if we collaborate
Future steps in our collaboration
1
Onboarding (1-hour meeting)
Understand your needs, set clear objectives, plan strategy and share crucial information.
2
Production (3 to 6 weeks)
Creation of the landing page, SEO optimization and creation of the SEA campaign.
3
Sales cycle and ongoing adjustments
Monitor performance, make adjustments and optimize campaigns to maximize results
(from week 7)
+
Monthly or fortnightly reports depending on project and campaign
+
Calls, emails and follow-up
We include 2 hours of training if required, and are always at your disposal.
Do as they did:
